Our extensive experience in online and offline quantitative research is backed up by our 1.8 million online panelists, our multilingual researchers, our network of recruiters, interviewers, and facilitators, and a wide selection of facility locations, including our own.
|Some of the more common quantitative work we have conducted include:|
Web Shelf Studies
Cenral Location Test (CLT)
Home Use Test (HUT)
Example: Product Testing
Among other methodologies, we have in-depth capabilities throughout Japan when it comes to CLT and HUT studies.
Central Location Test(CLT)
CLT is effective in testing attitudes and evaluations toward a product and/or concept. From recruitment to fieldwork and onward up to analysis and reporting, Cross Marketing has all of the steps covered.
- Pre-recruitment can be done through our online panel or through street-catch.
- We have a national network of experienced supervisors who can assure the quality of the fieldwork.
- Should a study cover multiple locations within Japan, we can execute the fieldwork simultaneously to cut down on the fieldwork duration.
|Other Sweets||Hair Dye|
|Canned Coffee||Hair / Shampoo Brushes|
|Alcoholic Beverages||Other Toiletries|
|Hot Beverages||Mobile Phones|
|Instant Soup||Other Electronics / Applicances|
|Other Food & Beverages|
Home Use Tests(HUT)
Compared to testing at a facility, HUT offers the respondents the opportunity to test a product in their natural environment - their homes. Similar to CLT studies, Cross Marketing has all of the steps covered.
Respondents can be pre-recruited through our extensive online panel and we can pre-screen each candidate to ensure that the exact target respondents are recruited.
Cross Marketing will handle the storing, packing, and delivery of the test products to the respondents. We can also set up a helpdesk during the fieldwork to support any questions, requests, and/or needs of the respondents. Following the testing, we can also arrange to collect the tested products.
After the HUT period, we can arrange to follow-up with the respondents with an online survey. We will also award the incentives by mail or in the form of online points to those who complete the surveys.