Qualitative market research services, both for Focus Group Interviews and In-depth Interviews with Japan market localization - enabling the research set-up to reflect the Japanese market environment - ensuring the best quality output for the client to establish effective marketing programs and initiatives for Japan.
Group dynamics, suited to test concepts, creative executions, and products ? through interaction among respondents. Conducted in a central location interview facility often with a one-way mirror.
- Our experienced bilingual researchers manage from planning/ design stage through to analysis and bilingual reporting.
- Use of a 360-degree camera for quality recording of each session.
More suited to better understand respondents' personal product/ service category usage and involvement while ascertaining user demographics as well as in-depth psychographic profiles and wants and needs towards the category.
Conducted not only at interview facilities but often at respondents' work location or at nearby cafes for a more open and relaxed dialogue.
- Experienced interviewers moderate the interview with the most appropriate approach depending on the respondent type and product category.
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- Planning/ customized design
- Creation of the market research proposal, full schedule and cost estimate breakdown.
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- Recruitment
- Online recruiting, use of our vast recruiter network and personal networking for hard-to-reach individuals.
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- Fieldwork preparation
- Creation of interview flow, arranging for moderator and/ or facility, reconfirmation of respondents' participation.
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- Fieldwork execution
- Highly skilled/ experienced moderator with use of various techniques including Brand mapping, photo selections, in order to probe deeply into consumers' mindsets.
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- Analysis & reporting
- Reader-friendly report & short/ concise executive summary created by our bilingual market research professionals.
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