Product Test Expertise

On May 20, 2009, Cross Marketing acquired Research and Survey Co. Integration between Research & Survey, which specializes in offline market research including CLT and HUT, and Cross Marketing, which has its original strength in online based research, offers multiple expertise in market research methodologies.

Central Location Test (CLT)

CLT is a methodology to test attitudes/ evaluations towards a product/ concept conducted in a venue in a central location. Recruitment can be done from our monitor panels or by intercepting individuals near the respective venue.

  • Nationwide coverage via access to experienced supervisors nationwide, and backed up by our large scale monitor panels.
  • Simultaneous execution in multiple locations.

Central Location Tests (CLT) - cont.

Below is our accumulated experience in conducting CLT projects. With coverage across a number of categories, notably food & beverages and toiletries, with the number of projects constantly growing.

Home Use Tests (HUT)

HUT involves respondents evaluating products in a natural usage environment, typically in their own homes. It allows for gaining a deeper understanding of consumers' evaluation of products in-home versus having respondents use products at interview venues.

  • From recruitment, dispatch of product, product collection, to analysis and reporting, Cross Marketing manages the whole process as your one-stop shopping provider.
  1. Recruitment
    Respondents for HUT projects are recruited from Cross Marketing monitor panels through the Internet. Also possible is to conduct pre-questionnaires at this stage.
  2. Product dispatch and HUT project period
    Test products are dispatched to the respondents of HUT project. Cross Marketing is capable of handling the storing of products, packing, and dispatching. We can also set up a helpdesk during the HUT project period.
  3. Questionnaire
    After the HUT period, online questionnaire work is conducted. Those who have completed the post questionnaire will receive incentives by mail, or as online points.
  4. Collecting of product after completion
    We collect the product from respondents, when necessary.

© 2011 Cross Marketing Inc. All Rights Reserved.