Consumer Behavioral Research -- Cross Marketing Inc.

With conventional consumer research methodologies, data tends to be dependent on the respondents' level memory and perception.

Our consumer behavioral research records and analyzes real-time consumer behavior during actual exposure to various stimuli, such as in-store POP, television commercials and websites. And not just behavioral data - but by combining respondents' qualitative attitudinal data to reveal their actual reactions during the exposre process.

Shopper Insight

Reveals consumers physical and psychological reactions ? enabling understanding of shoppers' decision-making process from start of the shopping experience through to the check-out at the cash register stage.

Viewer Insight

Measures effectiveness of visual marketing materials, including print advertising and television commercials.

By connecting to the Internet, allowing for the testing of websites in terms of overall design and layout, ease of usability, readability and effectiveness of banner advertising.