Basic Policy for Protecting Personal Information

Cross Marketing Inc. ("CM") is striving to contribute to the business activities of its clients by offering high-quality marketing and market research solutions.

CM understands that obtaining personal information from general consumers, customers and employees is essential for CM's business operations and publicly announces that CM has established and is currently implementing and maintaining the following Basic Policy for Protecting Personal Information in light of the need to protect such information.

  1. CM strictly observes laws and regulations, guidelines, and other rules established by the Government regarding handling of personal information when CM handles personal information obtained or used in the course of business activities and personal information of employees. In addition, CM has established and strictly observes the private information protection management system in compliance with Japan Industrial Standards (JIS Q 15001 [Personal Information Protection Management System-Requirements]) and will protect personal information.
  2. CM specifies the purpose(s) of use and notifies the purpose(s) of use as well as contact details in advance when asking for or using personal information and obtains or uses personal information solely within the scope of the stated purpose(s) of use. Also, CM will take appropriate control measures to protect personal information from handling beyond the necessary scope (using to the extent that goes beyond the stated purpose(s) of use).
  3. CM takes appropriate control measures of obtained personal information and does not disclose or provide such personal information except with the consent of the individual from whom the personal information was obtained or when complying with laws and regulations. CM manages personal information obtained when accepting applications for questionnaires and events in a format that does not include an individual's identity and uses such information in the course of business activities. CM also uses such personal information for the purposes of responding, notification and sending gifts to applicants.
  4. CM will endeavor to protect obtained information from unauthorized access, leakage, modification, loss or destruction and will implement corrective actions. CM will collect and manage personal information under strict security control measures.
  5. When any third party subcontracts and entrusts personal information with CM, CM will use such personal information under strict security control and solely within the scope necessary for the purpose of the subcontract agreement.
  6. CM will respond to any and all comment(s) and request(s) regarding handling of personal information after due review of such comment(s) and request(s) within a reasonable timeframe. Moreover, CM shall handle any request for disclosure or correction submitted by the individual from whom the personal information was obtained within a prompt and reasonable timeframe.
  7. CM will continuously endeavor to improve the private information protection management system in light of change in social affairs and circumstances.

Established: December 1, 2003
Last Revised: February 1, 2008

Miki Igarashi
President & Representative Director
Cross Marketing Inc.

Information Desk
Matters related to personal information
Cross Marketing Inc.
Personal Information Handling Desk
Ginza COM Bldg. 6 Fl., 8-15-2 Ginza, Chuo-ku, Tokyo 104-0061 Japan
E-MAIL: privacy_info@cross-m.co.jp

© 2011 Cross Marketing Inc. All Rights Reserved.