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Cross Marketing Inc. ("CM") provides market research service as its core business. The objectives of CM's business are to research and acquire opinions and reactions on products or services from general consumers, to manage such information in a statistical data, and to provide such information to companies or entities. As a general rule, CM manages obtained personal information in a statistical format and does not use such information in a format that includes the identities of individuals.

In addition, CM uses personal information obtained in the course of research for the purposes of notifying of questionnaire, sending materials or gifts, and keeping a record of participation in questionnaires. CM specifies the purpose(s) of use when asking for personal information, and obtains and uses such within the scope necessary for the stated purpose(s) of use.

Furthermore, such personal information as the contact address of a person in charge of any of CM's clientele, and any and all personal information that CM handles in the course of hiring activities and for the purpose of personnel management will be obtained only to the extent necessary and used by appropriate methods.

"Target personal information" means such personal information over which CM has the authority to disclose, to collect, add or delete the content, to suspend its use, to erase, and to suspend its provision to third parties. Any individual specifically identified by target personal information may request CM to disclose, to collect, and/or to add to or delete the content of target personal information retained by CM by the following procedures.

1. Personal Information Handling Desk
2. When making requests by surface mail, please complete the prescribed request form, enclose the necessary documents, and post such form and documents to the postal address indicated below.
   • Cross Marketing Inc.
     Personal Information Handling Desk
     Ginza COM Bldg. 6 Fl., 8-15-2 Ginza, Chuo-ku, Tokyo 104-0061 Japan

1. Request Form for Disclosure and/or Notification of the Purpose(s) of Use of Personal Information;
2. Request Form for Amendment of Personal Information;
3. Request Form for Cessation of Use of Personal Information;
4. Identify confirmation document (a copy of driver's license, passport, or other photo ID);
5. When your legal representative is making a Request on your behalf, documents showing qualifications of the representative in addition to 4 above.

(Documents listed in 1, 2, 3, and 5 above are available from the Personal Information Handling Desk.)

• No fee is charged for Requests.

An individual who wishes to make the above requests should contact the Personal Information Handling Desk. Depending on the circumstances, even if such a request is made, CM may not disclose, collect, add or delete the content of target personal information, as per provisions in the Personal Information Protection Law.

CM will not, except in the following cases, provide any personal information to any third party without obtaining the prior consent of the individual from whom personal information was obtained:

1. When the provision is in compliance with laws and regulations;
2. When the provision is necessary for the protection of the life, body, or property of such individual and it is difficult to obtain the consent of the individual;
3. When the provision is deemed particularly necessary for improving public hygiene or promoting the sound growth of children and it is difficult to obtain to the consent of the individual; and
4. When the provision is necessary for cooperating with a state institution, a local public body, or an individual or entity entrusted by one in executing the operations prescribed by laws and obtaining the consent of the individual might impede the execution of the operations concerned.

CM understands the importance of protecting personal information and will take as strict security control measures as possible to protect personal information. Complaints, questions and other inquiries regarding protection and control of personal information should be directed to the Personal Information Handling Desk.

Cross Marketing Inc.
Personal Information Protection Section

Information Desk

Matters related to personal information
Cross Marketing Inc.
Personal Information Handling Desk
Ginza COM Bldg. 6 Fl., 8-15-2 Ginza, Chuo-ku, Tokyo 104-0061 Japan
E-MAIL: privacy_info@cross-m.co.jp

© 2011 Cross Marketing Inc. All Rights Reserved.